ABOUT
Laura's is a florist that sells seasonal British blooms. They sell their flowers both in store and online, creating unique boutiques for each customer.
DESIGN BREAK-DOWN
For Laura's the main logo-type has been completely hand-drawn, making it entirely custom to the brand. This pairs well with the hand-drawn flower icon and complementary script typeface. Each of these design elements work well together as well as individually to create a cohesive brand identity.